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Protect Your Brand Reputation With Effective Crisis Communications Planning

Follow these steps to ensure your CU is well-positioned to maintain business continuity and successfully recover from a crisis.

By Ayme Zemke | July 08, 2022 at 09:00 AM
Serious disscussion about project during business meeting in cafe Source: AdobeStock

You know that sinking feeling you get when you see a credit union in the news facing a highly public crisis, like the recent VyStar system outage or Public Employees Credit Union data breach? How it keeps you up at night wondering how your institution would handle the situation? Imagining what you would say and do? And how you would respond to angry customers or anxious employees?

Worrying that a crisis situation might happen in your credit union or just hoping it won’t is not an effective strategy. Smart institutions understand it’s not if a crisis will happen to them but when; and they start preparing.

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