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CU Industry's First Six-State Trade Group Announces New Name & Brand

GoWest plans to launch a new website next year, and serves more than 300 CUs and their 16.5 million consumer members.

Driving in the Rocky Mountains, USA Source: AdobeStock.

After officially merging on June 30, the Mountain West and Northwest credit union associations announced Tuesday its new name and brand – GoWest Credit Union Association.

“The GoWest brand is a true representation of the collaboration, commitment and innovative nature of the credit unions we serve,” GoWest President/CEO Troy Stang said in a prepared statement. “They are steadfast in their passion to serve the evolving needs of their members, and GoWest embodies that mindset.”

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