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CUNA Mutual Group logo at CUNA GAC. CUNA Mutual Group logo at CUNA GAC.

The company that sells TruStage insurance products to credit unions and consumers said Thursday it will adopt that name for its subsidiaries, forsaking “CUNA Mutual Group.”

The company was born from CUNA, the not-for-profit trade group established in 1934. The association’s leaders thought there should be a company dedicated to providing insurance to credit unions, so the CUNA Mutual Society was established in 1935.

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Jim DuPlessis

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