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At one time or another, we’ve all come across a financial decision that we weren’t entirely sure how to proceed with – perhaps it was opening a bank account, applying for a student loan, leasing a car or buying a house. Some of us rely on family and friends to guide us through the process, but in today’s growing digital environment, many consumers are doing their own research online, reading customer reviews or listening to social media influencers.

According to a 2018 Pew Research Center survey, 81% of respondents mostly rely on their own research to make major life decisions. This includes browsing the internet, reading online forums and social media posts or listening to podcasts.

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