Mobile banking apps preferred over going to the branch. Source: Shutterstock

With 85% of Americans now using a mobile device to check their bank balance, branches are clearly being used less for daily interactions. However, with some credit unions actually opening new branches, the question about branch strategy still looms large. Here, we’ll discuss why some credit unions are reducing branches while others, like Navy Federal Credit Union, are actually expanding.

In addition, we will look at how a hybrid branch that places an emphasis on consulting-type roles, such as mortgages or investment transactions, is what credit unions should be considering for the future of the branch.

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