Have you listened to your data lately? What stories are being told? Perhaps you've noticed a change in the way money is moving through people's lives? Maybe even the way it moves through your credit union? Have you taken the time to truly contemplate the future of your community's commerce, and what that means for your branch strategies?

From the origins of the very first credit union, belonging, membership and stewardship have been industry principles. Co-workers became more than colleagues, bonded beyond the workday to pool their resources, make loans and produce organic growth, creating and exchanging value. People helped people financially flourish. Capitalism turned into collaborative community. From the very beginning, building and nurturing community defined the credit union movement.

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