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4 Must-Haves to Attract Millennial Cardholders

Millennials want control, convenience, mobility and security.

By Bhavin Turakhia | March 09, 2022 at 09:00 AM
woman using credit card to make a mobile purchase Source: Shutterstock.

Over the past few years, credit unions and credit card companies alike have spent a lot of time and money trying to figure out what makes millennials tick and what their preferences are in terms of credit cards. As the largest working class in today’s age, millennials have been an important demographic that credit unions need to win over – and a key demographic that represents a growth pocket for card issuers.

According to the findings in Zeta’s co-created paper with Aite-Novarica, there are four key areas of emphasis that drive credit card adoption among millennials. Millennials want control, convenience, mobility and security. Let’s discuss these four areas and why millennials care about them.

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