Amplify CU Chief Experience Officer Stacy Armijo in a screenshot of a video explaining the no-fee structure to employees. Amplify CU Chief Experience Officer Stacy Armijo in a screenshot of a video explaining the no-fee structure to employees.

Executives at the Austin, Texas-based Amplify Credit Union have watched numerous credit unions and banks reduce and eliminate fees over the past several months. This week, Amplify officials announced it would take this trend a step further by eliminating all fees on all deposit accounts.

“For us, it’s not just about giving back. It’s about not taking in the first place,” Amplify Chief Experience Officer Stacy Armijo said.

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Michael Ogden

Editor-in-Chief for CU Times.

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