Gears with "old way" and "new way" text Source: Shutterstock

The last 22 months have been a whirlwind. With the pandemic came various changes to how consumers bank and what their preferences are. If there’s anything credit unions have learned during this time of change, it’s the importance of being nimble and pivoting to serve members’ evolving needs better. To keep up in 2022, institutions must consider a few key trends.

1. Credit unions should carefully outline their cryptocurrency strategies. Research from Gemini showed more than 20% of people with investable assets already invest in crypto, and this number is expected to grow. Those investing typically do so through a cryptocurrency exchange. Additionally, more than 60% of those people would prefer to trade with their trusted financial institution. The cryptocurrency space is going to continue to gain traction, and credit unions must keep up. The NCUA just issued guidance clearing the way for federally-chartered credit unions to work with third parties on crypto products and services. Institutions need to have a thorough understanding of cryptocurrency and decentralized finance use cases, market cap and circulation so they can ensure that quality cryptocurrencies are available for members.

Dig Deeper


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including and

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.