X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.
frame of house with bags of money inside Source: Shutterstock.

The late American radio and television commentator Andy Rooney once remarked that opportunities are never really lost, only that “someone else will take the ones you miss.” As someone who specializes in marketing, I see this concept playing out every day in the financial services industry. And many credit unions have become perfect examples.

Credit unions measure themselves by how much of the member’s wallet share they retain. Yet they often pay little attention to originating mortgages, which is one of the best ways to increase wallet share and get members to make larger deposits. However, there is a pretty inexpensive and effective way to start changing the picture.

Dig Deeper

 

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times
Live Chat

Copyright © 2022 ALM Media Properties, LLC. All Rights Reserved.