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While member-centricity has long been a key differentiator for credit unions, in today’s increasingly crowded financial services environment, establishing competitive advantage has become more challenging. Shifting consumer demand toward an easier and more efficient online banking experience has created a new set of challenges for credit unions, especially as big banks have adopted and integrated digital solutions that enable a more personal customer experience.

Credit unions still have a unique advantage, but those that do not embrace digitization risk falling behind. Paired with the member-centric, community-based services they are known for, credit unions can continue to stay competitive by leveraging and investing in digital transformation to optimize each touchpoint of the digital member journey, from acquisition through account management.

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