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The COVID-19 pandemic heightened the need for better member service through technology. Fully 86% of consumers used the internet to find a local business in 2020, Digital Agency Network reported; that is only rising as we move forward. Pandemic or not, consumers have been forced to become more comfortable with digital services, and that means credit union websites must be up to the challenge.

The return on investment for credit union websites is tremendous. Marketing return on investment has been under attack since digital media have entered the mainstream. Determining ROI so that marketers can sell the executives on funding a website redesign means measuring sales growth minus marketing costs, and then dividing that number by your total marketing costs. Mathematically, it looks like this:

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