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Origence, a brand of the Ontario, Calif.-based CUSO CU Direct, announced an exclusive partnership with the Swarthmore, Penn.-based CUSO LoanStar Technologies Wednesday. As a result of the partnership, Origence credit unions will have the opportunity to capture loans that members obtain to finance large purchases they make from merchants at the point of sale.

Origence’s credit union clients will utilize LoanStar’s MerchantLinQ portal, a locally-branded system that enables consumers to instantly apply for a credit union loan while visiting the merchant they are shopping with. Credit unions will also benefit from LoanStar’s business development support services, which include consultation on how to gain more market share, according to the announcement from Origence.

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Natasha Chilingerian

Natasha Chilingerian has worked in the credit union space for over a decade. She joined CU Times as managing editor in 2015 and was promoted to executive editor in 2019. Before that, she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union) in Los Angeles from 2013-2015, and as a CU Times freelancer from 2011-2013. She has been a professional writer and editor for more than 17 years, specializing in news and lifestyle journalism as well as marketing copywriting for companies in the finance and technology space.

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