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hands releasing graphics representing personal data Source: Shutterstock

PSCU, the St. Petersburg, Fla.-based payments CUSO, announced the launch of a new data management solution for its credit union clients Tuesday – Identity Resolution, which enables credit unions to resolve single member identities with foundational enriched data and recognize location-based households, PSCU said.

The solution ultimately helps credit unions obtain more complete and accurate data on cardholders, therefore allowing them to target members with more personalized experiences, according to PSCU. Other benefits of Identity Resolution include the ability to:

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Natasha Chilingerian

Natasha has served as an editor for CU Times since March 2015. She also served as a communications specialist for Xceed Financial Credit Union (now Kinecta FCU) in Los Angeles from 2013-2015, and as a CU Times freelancer from 2011-2013. She has been a professional writer for more than 16 years, specializing in news and lifestyle journalism as well as marketing copywriting for companies in the finance and technology space.

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