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Diverse business people hiding faces behind papers sheets with question marks, standing in row in office. Identity and equality employee at work, candidates waiting for job interview, recruitment. Source: Adobe Stock

Online personality quizzes that answer questions like “What soup are you?” may just be for fun, but a new survey of 12,000 consumers that matched each participant with one of five approaches to banking technology could teach credit unions how to serve members based on their motivations.

“Motivations in Modern Banking,” a new report from global connected commerce provider Diebold Nixdorf and consumer research company NielsenIQ, profiled five “Tech Types”: Struggling realists, who are motivated by appreciation and safety; established traditionalists, who are motivated by long-standing habits; simplicity seekers, who are motivated by simplicity and self-determination; guarded explorers, who are motivated by human reassurance; and empowered self-starters, who are motivated by hyper-personalization.

Natasha Chilingerian

Natasha has served as an editor for CU Times since March 2015. She also served as a communications specialist for Xceed Financial Credit Union (now Kinecta FCU) in Los Angeles from 2013-2015, and as a CU Times freelancer from 2011-2013. She has been a professional writer for more than 16 years, specializing in news and lifestyle journalism as well as marketing copywriting for companies in the finance and technology space.

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