graph tracking executive compensaion into the future Source: Shutterstock.

Through a partnership of eight credit unions, TriscendNP, LLC and credit union consulting service organization Dollar Associates, LLC, a new CUSO named BenefisCU formed this week under the idea that credit unions could generate non-interest income by offering executive benefits and business protection sales.

TriscendNP, an executive benefits and business protection solutions company in Flower Mound, Texas, joined with Dollar Associates, the Ogden, Utah-based Goldenwest Credit Union ($2.4 billion in assets, 159,009 members) and seven other credit unions to launch the CUSO to “provide participating credit unions a revenue sharing opportunity to market advanced insurance solutions to their credit union executives, members, commercial account holders and peers,” according to the announcement.

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Michael Ogden

Editor-in-Chief for CU Times. To connect, email at [email protected].

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