digitized credit card held by a digital hand Source: Shutterstock.

It is easy to think that if something is not broken, there is no need to fix it. Many times, however, it takes a while for credit unions – or any financial institution – to recognize the need for change and make it happen. It is time to move away from that mindset and instead get ahead of what members want.

Right now, credit unions may think that their current debit or credit card offerings are good enough. Why go virtual if physical cards are “working”? If members are not crying out for change, why go through the trouble of implementing new technology? What difference would it make?

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