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I’m a Michael Porter fanboy. If Comic Con put on an offshoot convention for strategic thinkers, I’d totally cosplay the famous Harvard Business School strategy professor. I’d dye my hair gray, buy some tortoiseshell glasses along with a tweed jacket and proclaim, “The essence of strategy is choosing what not to do,” or, “The essence of strategy is choosing to perform activities differently than rivals do.”

These two quotes come from Porter’s seminal 1996 article entitled “What is Strategy?” and form the basis of any organization’s strategy. It sounds simple, but it’s not.

For instance, at your next strategy meeting, ask your assembled luminaries two questions:

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