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Screenshot of CUNA’s Open Your Eyes campaign.

CUNA Mutual Group in Madison, Wis., gave an additional $1 million to CUNA’s Credit Union Awareness initiative, bringing the insurance, investment and financial services company’s total contribution to $3 million since the campaign’s launch in 2019, CUNA announced Monday.

Also referred to as the “Open Your Eyes to a Credit Union” campaign, the Credit Union Awareness initiative is a highly-targeted digital advertising campaign designed to dispel commonly-held myths about credit unions among consumers and grow membership at credit unions nationwide.

Natasha Chilingerian

Natasha has served as an editor for CU Times since March 2015. She also served as a communications specialist for Xceed Financial Credit Union (now Kinecta FCU) in Los Angeles from 2013-2015, and as a CU Times freelancer from 2011-2013. She has been a professional writer for more than 16 years, specializing in news and lifestyle journalism as well as marketing copywriting for companies in the finance and technology space.

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