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How Call Centers Can Maximize Member Experience With Digitization

TruWest CU implements a solution that allows members to experience a friendly welcome on the phone rather than an interrogation.

By Chris Kearney | August 24, 2021 at 09:00 AM
Smiling row of employees with headsets Source: Shutterstock

Credit unions may not have the edge on big banks when it comes to glossy marketing or digital sizzle, but they do have the advantage of the human touch.

Since the founding of the first U.S. credit union more than 100 years ago, cooperative financial institutions have always been about building trust and putting people first. Members know they can expect a warm smile and a personal greeting whenever they walk in the door. They rest easy knowing the familiar team at their local branch is invested in keeping their money safe.

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