As president/CEO of JM Associates Federal Credit Union, the idea of paying a third party to manage our credit cards didn’t make sense. I have spent much of my career working in credit unions and the very idea of outsourcing a strategic service like credit cards is antithetical to the purpose of credit unions. This is especially true for JMAFCU, whose primary purpose is to provide the highest quality services to our members.

Full-service vendors often present the problem of credit union card service as an all or nothing proposition. It isn’t. Sure, there are some features of credit card processing that may require third-party support. But even the largest banks contract out some services. Managing the actual movement of money and loan fulfilment, or the “switch,” must be done by a card processor.

Full-service credit card processing can vary based on the functions that are outsourced to a third-party. First, the database of cardholders is outsourced; second, all or part of the credit card program’s operations are contracted out; and finally, the credit union can, to some extent, turn over the card sales and marketing to an outsider.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

 

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.