mobile banking features on a smartphone Source: Shutterstock.

Three state leagues have developed and launched a new app, CU Offers, which delivers a variety of discounts and savings for credit union members at thousands of locations nationwide.

The Credit Union League of Connecticut, the Association of Vermont Credit Unions and Cooperative Credit Union Association announced CU Offers this week.

"This robust new member benefit is designed to enhance member loyalty at no additional cost to any credit union or its members," Credit Union League of Connecticut President/CEO Bruce Adams said. "CU Offers can provide discounts in travel, local dining, technology, prescriptions, family entertainment and more."

Joe Bergeron, president/CEO of the Association of Vermont Credit Unions, acknowledged there are other discount programs on the market, but CU Offers, he said, is the only one that combines both local businesses and national brands specifically for credit unions and their members.

"So, credit unions can support their local community and build good will in places where members live, work and play," Bergeron said.

Cooperative Credit Union Association President/CEO Ron McLean pointed out that CU Offers gives credit unions a cost-free way to improve the financial well-being of their members through saving money on their purchases.

"It's in our DNA to work together for the greater good, and we are pleased to have joined with our friends in Vermont and Connecticut to bring this exciting opportunity to credit unions and their members," McLean said.

CU Offers is available now for all credit unions and members nationwide. Interested credit unions can learn more at cuoffers.com and sign up to receive free marketing resources.

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Peter Strozniak

Credit Union Times reporter covering credit union operations, fraud, M&As, leagues, business continuity, and breaking news.