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Instant Insights / CU Times: Diversity in the Raw

Diversity, Equity and Inclusion (DEI) is top-of-mind for credit union leaders. Learn about the industry's latest DEI-related data and initiatives - and the people behind them - in this special coverage package.

Diversity in the Raw

Coopera Unveils Expansion of Services, New Website

Consulting firm now helps CUs develop DEI strategies and serve diverse markets beyond Hispanic communities.

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Hand Colored Staff Pawns In Circle Source: Adobe Stock

Coopera, a West Des Moines, Iowa-based multicultural analytics and consulting firm serving credit unions, revealed an expansion of its services Wednesday with the goal of promoting greater financial inclusion within the industry.

The 15-year-old firm has historically focused on teaching credit unions how to better serve Hispanic communities, many of which are underbanked or unbanked. Now, it will help clients attract and maintain relationships with multiple diverse communities found in the U.S., including Black/African American, White/Anglo, Asian/Pacific Islander, Native American and multi-race individuals.

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Natasha Chilingerian

Natasha Chilingerian

Natasha Chilingerian has worked in the credit union space for over a decade. She joined CU Times as managing editor in 2015 and was promoted to executive editor in 2019. Before that, she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union) in Los Angeles from 2013-2015, and as a CU Times freelancer from 2011-2013. She has been a professional writer and editor for more than 17 years, specializing in news and lifestyle journalism as well as marketing copywriting for companies in the finance and technology space.

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