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As credit unions paddle against a strong current of runoff in their automotive portfolios, some are finding ways they believe will attract more borrowers.
TruWest Credit Union of Scottsdale, Ariz. ($1.4 billion in assets, 93,502 members) announced Friday a new program designed to help members purchase new and pre-owned certified vehicles at discounted prices.
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Attracting new members and deepening current member relationships is top of mind for credit unions, but finding ways to do so can feel overwhelming. Download this white paper to learn how your credit union can achieve both with the Buy Local Spend Local program and how your CU can benefit from it.
With only 27% of customers saying that the financial services industry provides great customer service, credit unions have an opportunity to improve customer experiences by modernizing their service models.
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