Taking a Stance: A Credit Union’s Reputation Is at Stake

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In the wake the recent social justice issues and the advancement toward diversity, equity and inclusion (DEI) that our country has witnessed over the last several months, many credit union leaders we partner with have been faced with complicated decisions. Should we get involved? What are the ramifications for getting involved? How do we take a stance? The actions a credit union takes – or doesn’t take – may affect its reputation with its staff, members and community.

While our firm strategizes on the best course of action on exactly why and how to get involved, our immediate counsel to credit union executives is simple; DO IT … NOW! In the court of public opinion (e.g., staff, members, community, media, social media influencers), being silent on such prominent social justice matters may suggest that your credit union is noncommittal, tone-deaf or even complicit. When we collaborate to help credit unions think through these tough decisions, we advocate that there is typically a high degree of respect and trust to gain from staking a claim in support of equality, humanity, peace and justice. Now is the time for your credit union’s voice to be heard.