Understand the Member Journey to Drive Growth for Your Credit Union


Cost: Complimentary

Date: Tuesday, June 22, 2021

Time: 2pm EST | 11am PST

Produced and Sponsored by: 


Data is worthless if you don’t know how to mine it and find the story in the details.

Your credit union has the opportunity to create insights and deliver a positive impact in your members’ lives. Using your available data, you can drive acquisition, growth and retention through fact-based, well-executed member experiences.

Understand your members and their needs to know what they need – today and tomorrow.

Join this webcast to learn how data insights can be used to engage members and grow wallet share while strengthening relationships; including:

  • Identifying member frictions in the purchase journey
  • Understanding the data needed to improve the member experience
  • How to recognize the data needed to create and deliver value and a competitive advantage

We will conclude the webcast with a practical application of Anne’s insights.

REGISTER NOW! (Not able to attend? STILL REGISTER you will receive an email with how to access the recording of the event)


Anne Legg | Founder and Principal | THRIVE

THRIVE works with credit unions to create revolutionary member relationships via organizational education, member-centric data strategies, and data maturity. Anne is an award-winning industry expert, author, educator, member-centric data strategist who holds an MBA thesis on the credit union business model. She has worked with over 600 credit union leaders to launch their data journey. She recently published Big Data/Big Climb, the only industry playbook on data transformation and currently the text for Southwest CUNA School of Management course on data analytics. Anne is the course lead faculty. Her work has been published at consecutive International Cooperative Summits, making her the only credit union professional in the United States to achieve this.

In 2019, she successfully climbed Mt Kilimanjaro, the tallest freestanding mountain on the planet, the inspiration for her book.


Jon M. Deutsch | Managing Director, Financial Services Solutions | TIBCO

Jon leads the effort to develop market-leading enterprise data and analytics solutions for the global banking, capital markets, payments, credit union, and insurance industries. He is an accomplished executive with a long and successful track record starting up and leading technology, marketing, and sales programs that drive software and services revenue, growth, and profitability.  Built on a strong foundation of product management, product development, and service delivery, Jon has directed multiple industry consortia uniting vendors and technology professionals to deliver commercial interoperability standards.  He is an alumnus of the University of Southern California (USC) and Rutgers Business School.