Creative branding plan Source: Shutterstock

Over the past year, marketers of credit unions have had to adapt to rapid changes in consumers' behavior, as well as physical branch closures and work-from-home arrangements. Many marketing organizations are grappling with how to make fast and effective decisions. Traditional approaches to annual/quarterly campaign planning, budget management and workflows hinder their ability to respond to the changing landscape at a moment's notice. These marketing teams need to quickly and effectively shift course to address new realities on the ground – they need agility to change weekly, daily and even hourly to fully engage consumers, ensuring relevance and a high-quality experience.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

  • Critical information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including and

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.