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Managing Culture When a Workforce Is in Profound Transition

Remote workers must still feel empowered to serve members, and all aspects of culture must work together to make this so.

By Stuart R. Levine | May 24, 2021 at 10:00 AM
Remote employee working from home. Remote employee working from home. (Source: Shutterstock)

COVID-19 is continuing to disrupt and transform the workplace. The impact on employees is serious as it relates to member relationships, expectations and the culture of an internal organization. After more than a year of working at a distance, many of the changes that COVID-19 brought will become permanent. Central business districts are bracing for lower office populations as a substantial portion of employees continue to work at a distance.

CEOs are focused on how to maintain and manage an effective and healthy culture when the workplace is undergoing such dramatic change. Culture starts at the top, where leaders envision it and manage it. Leaders are the engineers of culture. They make sure that the organization has the right structures to support productive employee behaviors. Plus, they must become champions of culture through their role modeling and relentless communication.

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