The State Flag of Texas. (Source: Adobe Stock)
Two weeks after Credit Union Awareness LLC expanded its multi-year marketing campaign in Wyoming, two new states have opened their doors a little wider to "Open Your Eyes to a Credit Union" – Texas and Oklahoma.
"There is no doubt that this past year has been challenging. But in difficult times, consumers need to know that credit unions have their backs," Chris Lorence, executive director of Credit Union Awareness LLC, said. "Thank you to our newest contributors in Texas and Oklahoma, and the Cornerstone League, for opening consumers' eyes to the credit union difference."
Recommended For You
According to the announcement on Tuesday, the campaign expansion includes six new credit unions:
- InTouch Credit Union, Plano, Texas ($952.9 million in assets; 89,587 members).
- Memorial Credit Union, Houston ($94.9 million in assets; 10,309 members).
- River City Federal Credit Union, San Antonio ($129.5 million in assets; 12,171 members).
- Scott & White Educators Credit Union, Temple, Texas ($64 million in assets; 4,379 members).
- Southwest Financial Federal Credit Union, Farmers Branch, Texas ($76 million in assets; 10,014 members).
- Central Oklahoma Federal Credit Union, Davenport, Okla. ($36.7 million in assets; 2,879 members).
According to Credit Union Awareness LLC, which is a wholly-owned subsidiary of CUNA, 1,116 organizations have now joined the Open Your Eyes campaign in 26 states since the effort began in January 2019.
"In the last year, credit unions have innovated to expand their offerings and meet members where they are," Cornerstone League President and CEO Caroline Willard said. "Through Open Your Eyes to a Credit Union, we're taking that innovation to the next level and helping expand credit union awareness on a regional and national level. Our contributors are a critical component of that effort, and I am so happy to welcome our new contributors."
The campaign is expected to launch in four more states in the coming months.
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
Michael Ogden
Editor-in-Chief at CU Times. To connect, email at [email protected]. As Editor-in-Chief of CU Times since 2016, Michael Ogden has led the editorial team in all aspects of content strategy and execution, including the creation of the publication’s exclusive and proprietary research database of the credit union industry’s economic landscape. Under Michael’s leadership, CU Times has successfully shifted to an all-digital editorial product with new focuses on the payments, fraud, lending and regulatory beats. Most recently, he introduced a data-focused editorial product for subscribers that breaks down credit union issues into hard data, allowing for a deeper and more factual narrative for readers. In 2024, he launched the "Shared Accounts With CU Times" podcast, which offers a fresh, inside-the-newsroom perspective through interviews with leaders from the credit union industry and the regulatory world. He dives into pressing credit union issues, while revealing the personalities working behind-the-scenes to push the credit union world forward. His background includes years as a radio and TV anchor/reporter and a public relations and digital/social media manager, where he covered the food and music industries, as well as cooperatives and credit unions. Over the years, he has launched numerous exclusive video and podcast series, including a successful series of interactive backstage interviews with musicians at music festivals, showcasing his social media and live streaming production skills.
