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We all have a relationship with a financial institution, so it’s easy to put on the hat of your members and think about that credit union member experience.

Do your members feel you understand them, and that they are the center of your world? Do you have a clearly defined, data-informed plan for success, so that you show up at the right times, with the right message in the right channel – providing the guidance and education they need? How do you celebrate your members when they win, making them the hero of your brand story?

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