Video marketing Source: Shutterstock

As someone who got his initial start in banking with uGenius Technology, the inventor of video banking, I have been all for the impact of video banking on the financial industry. But video banking isn’t what you think it is – and it definitely isn’t what it used to be. Sure, Interactive Teller Machines (ITMs) have come a long way in a decade. ITMs have been a key piece of technology that enabled community financial institutions to compete with the major banks. They have enabled community financial institutions to scale and grow for a fraction of the cost of other methods. They have allowed these community financial institutions to keep their major differentiating factor of close, personal touch true through engaging video interactions, all while allowing them to further differentiate themselves from the major banks. For years, ITMs have proven this differentiation through true retail delivery like extended hours, one stop transaction completion and convenient locations without the need to spend millions on traditional branches.

Source: Cook Security Group

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