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Making a Branch Decision? Here’s How Data Can Guide You

As credit unions contemplate weighty branch decisions, a data-driven process can be a trusty guide through sensitive territory.

By Karan Bhalla and Floyd Salamino | March 15, 2021 at 07:43 PM
Source: Adobe Stock

Credit unions, have, over the years, given banking services a physical home in communities around the country. And although the fate of the branch has been hotly debated over the years, digital acceleration during the coronavirus pandemic has added a new dimension to the conversation.

“Rightsizing” the branch footprint has become an increasingly high priority in 2021. As member behaviors continue to shift, credit union leaders are asking strategic questions about how to allocate limited resources: Though the role of the branch is certain to evolve, there are still plenty of reasons branches continue to retain a place in financial services. But, the balance between physical and digital is being reimagined.

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