Mobile application use is up, and ATM use is down, but is your credit union’s card program responding and adjusting? For credit unions to stay competitive, it’s more important than ever that they learn how to use cardholder data, marketing services and advanced analytics to understand members, deepen relationships, and maximize revenue and growth opportunities.
We recently spoke with Arika Selleck, Vice President of Product Management at Fiserv. She explains how analytics makes it easier for credit unions to strengthen and grow their card portfolios. Leveraging transactional data helps credit unions pinpoint cardholder usage patterns and deliver appropriate marketing messages to the right members, at the right time.
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