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When the COVID-19 pandemic first hit the United States, no one knew how the economy would be impacted, especially the auto industry. In February 2020, China experienced a dramatic 80% decline in overall automotive sales. To prevent a similar, disastrous decline in the U.S., rapid change was needed to continue to engage buyers, secure loans and keep the industry alive.

At Golden 1 Credit Union, we recognized the significant challenges facing the auto industry, but due to an increased focus on digital that the credit union had already enacted at the start of 2020, we were poised to make a rapid and smooth transition to a remote workforce and a digital auto lending experience.

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