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The New Credit Union Experience

Learn four ways to cater to members with varying channel preferences while helping them feel cared for, heard and secure.

By Nick Barnes | January 27, 2021 at 09:00 AM
People in front of a branch practicing social distancing. People in front of a branch practicing social distancing. (Source: Shutterstock)

When unexpected events occur, people often panic, and part of that ritual is making sure their nest eggs are safe and protected. As such, they turn to their banks and credit unions for a sense of trust, security and stability. Such institutions serve as part of the community, and they need to be available anywhere, anytime and from any device. As organizations that are based on trust, one-on-one communication is key.

Everyone is still grappling with the COVID-19 crisis, and every state has demonstrated its own unique response. Plus, every consumer has their own needs and demands. Experts and pundits have discussed the concept of a “new normal,” but what’s normal now for credit unions involves keeping members and employees safe while also providing the same sense of stability they provided before.

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