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BCU Partners With Glia to Streamline Member Communication

The Illinois CU, whose majority of members are remote, will adopt the tech vendor’s Digital Member Service platform.

Two people using different digital banking platforms on their laptop and iPad Source: Shutterstock.

With more and more credit union members moving their banking activities exclusively online out of convenience and necessity, removing friction from the digital member experience is top of mind for both credit unions and their technology partners. On Wednesday, the Vernon Hills, Ill.-based, $4.5 billion Baxter Credit Union affirmed its commitment to easing digital banking for end-users by announcing a new partnership with digital customer service provider Glia.

BCU, an early adopter of video banking serving a membership base that is 65% remote, will leverage Glia’s Digital Member Service platform, a communications and collaboration platform. According to the two organizations, the platform will allow BCU employees to more easily provide continuous service via the channel of the member’s choice – including messaging, video banking and voice banking – and save members the headache of having to switch channels, re-authenticate themselves and repeat information to service representatives while receiving help on a single issue.

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Natasha Chilingerian

Natasha Chilingerian

Natasha Chilingerian has been immersed in the credit union industry for over a decade. She first joined CU Times in 2011 as a freelance writer, and following a two-year hiatus from 2013-2015, during which time she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union), she re-joined the CU Times team full-time as managing editor. She was promoted to executive editor in 2019. In the earlier days of her career, Chilingerian focused on news and lifestyle journalism, serving as a writer and editor for numerous regional publications in Oregon, Louisiana, South Carolina and the San Francisco Bay Area. In addition, she holds experience in marketing copywriting for companies in the finance and technology space. At CU Times, she covers People and Community news, cybersecurity, fintech partnerships, marketing, workplace culture, leadership, DEI, branch strategies, digital banking and more. She currently works remotely and splits her time between Southern California and Portland, Ore.

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