Two people using different digital banking platforms on their laptop and iPad Source: Shutterstock.

With more and more credit union members moving their banking activities exclusively online out of convenience and necessity, removing friction from the digital member experience is top of mind for both credit unions and their technology partners. On Wednesday, the Vernon Hills, Ill.-based, $4.5 billion Baxter Credit Union affirmed its commitment to easing digital banking for end-users by announcing a new partnership with digital customer service provider Glia.

BCU, an early adopter of video banking serving a membership base that is 65% remote, will leverage Glia’s Digital Member Service platform, a communications and collaboration platform. According to the two organizations, the platform will allow BCU employees to more easily provide continuous service via the channel of the member’s choice – including messaging, video banking and voice banking – and save members the headache of having to switch channels, re-authenticate themselves and repeat information to service representatives while receiving help on a single issue.

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Natasha Chilingerian

Natasha Chilingerian has worked in the credit union space for over a decade. She joined CU Times as managing editor in 2015 and was promoted to executive editor in 2019. Before that, she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union) in Los Angeles from 2013-2015, and as a CU Times freelancer from 2011-2013. She has been a professional writer and editor for more than 17 years, specializing in news and lifestyle journalism as well as marketing copywriting for companies in the finance and technology space.

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