Shift Happens

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A lot of shift has happened in 2020. I have kept track of the changes I’ve seen this year through conversations with credit union CEOs and leaders across the country, through various committee and task force meetings, and through insights generated from Filene’s research and incubation driven by academic leaders at the top of their fields.

Looking back on the past year, credit unions have done a tremendous job quickly recognizing the new needs of those they serve and shifting plans, strategies, programs and processes to respond in effective and helpful ways. The most successful among them are those that accept the shifts as the new status quo and look for new and yet-unexplored opportunities within them. By letting go of previous assumptions and patterns, credit unions can get to work on the new challenges they and their communities face and be productive in building solutions for the future instead of for the past.