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Credit unions and professional sports franchises have a lot more in common than you might think – mergers and acquisitions, recruitment, branding, star players and newcomers, to name a few. But their most important connection is their need to always stay competitive and prioritize their members’ experience.

COVID-19 has introduced a low interest rate environment, which has helped boost credit unions’ loan originations and led to an outstanding book of business, according to a CUNA report. Additionally, savings balances and total membership numbers have steadily increased in recent months as well. So, while on the surface it may seem as though credit unions are well-positioned to serve members during this economic downturn, the real question is, are they truly well-positioned to serve their members post-pandemic?

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