The AmFirst Food Drive & Why I’m Thankful This Year

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As credit union employees, we know that service to our communities often means going far beyond day-to-day financial support. Credit unions across the country have amazing community engagement programs providing all sorts of assistance and service – from financial education to fundraising. As brand management officer for the Birmingham, Ala.-based America’s First Federal Credit Union (AmFirst), I am fortunate enough to work at one such institution.

In 2019, our employees and members raised $120,000 through a variety of fundraising events ranging from small-scale bake sales and team lunches to large events, such as our annual golf tournament and sporting clays competition. All funds were distributed evenly to three local charities as part of our longstanding Community First program. Piggybacking off a successful 2019, we hoped our 2020 results would exceed last year’s efforts. As you can imagine, things went a bit differently than we had planned.