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A three-state trade group that serves more than 550 credit unions throughout Arkansas, Oklahoma and Texas recently announced its new brand identity and new name, the Cornerstone League.
Formerly known as Cornerstone Credit Union League, the Cornerstone League also said it launched a new brand and name for its service organization Cornerstone Resources (formerly Credit Union Resources), and the Cornerstone Foundation (previously the Cornerstone Credit Union Foundation).
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The three entities also debuted new logos, which contain a cube-like icon, unifying the brand while also differentiating each sector by color.
New Cornerstone League logo. Cornerstone League's logo will continue to be blue, while Cornerstone Resources' logo is green and Cornerstone Foundation's logo is red. Collateral materials — from business cards and letterhead to newsletter banners — have been updated.
Eighteen months in the making, the rebrand follows a soft launch of Cornerstone League's new website, which reflects the organization's new look.
Cornerstone League President/CEO Caroline Willard said the rebrand reflects the organization's unification of its efforts to provide member value to credit unions.
"Our goal has always been to advocate on behalf of credit unions, empower them with development opportunities and deliver solutions that help them serve their communities," Willard said. "This rebrand is representative of the unified efforts of the League, Resources and the Foundation to provide top-notch service to our members."
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Peter Strozniak
Credit Union Times reporter covering credit union operations, fraud, M&As, leagues, business continuity, and breaking news.
