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Design of the First Entertainment CU/Lakers debit card. Design of the First Entertainment CU/Lakers debit card. (Source: First Entertainment CU)

Following their spring announcement of a major multi-season sponsorship agreement, First Entertainment Credit Union and the Los Angeles Lakers basketball team are launching a new Lakers-themed debit card that aims to “connect members to exclusive moments and experiences” with the iconic team, the Hollywood, Calif.-based credit union said.

The Lakers® Debit Card, which will be available starting in September, further drives the longtime Los Angeles-area financial organization “in the direction of a lifestyle and entertainment brand,” according to a news release last week from the credit union announcing the new Lakers-branded affinity debit card.

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