Businessman drawing complex plan on white board CU executive strategizes for the future. Source: Shutterstock

The new normal business environment facing credit unions is taking shape. For the moment, senior management remains focused on business continuity, protecting staff, community support and maximizing member service delivery in a difficult environment. But the dialogue in the boardroom soon will shift away from COVID-19 operational response to adjusting to new strategic realities and financial challenges unimaginable just a few months ago.

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