smart speaker Source: Andrey Suslov/Shutterstock.

A February 2020 CU Times article, “Voice Tech Is Quiet, but Credit Unions Are Ready to Get Loud,” opened with: “It’s taking longer than expected for people to warm up to buying things with their smart speakers, according to new research.” While this may be true (depending on whose expectations you’re measuring), it’s important that credit unions not miss the forest for the trees.

With financial services, voice technology is going to be so much bigger than using a smart speaker to buy something. And its significance is so much greater than the novelty of members being able to use their Amazon Alexa or Google Home to ask, “What’s my account balance?” For credit unions, the magic of voice technology isn’t about the device … the magic is in how it transforms your members’ relationships with their money and you.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

Dig Deeper

 

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.