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smart speaker Source: Andrey Suslov/Shutterstock.

A February 2020 CU Times article, “Voice Tech Is Quiet, but Credit Unions Are Ready to Get Loud,” opened with: “It’s taking longer than expected for people to warm up to buying things with their smart speakers, according to new research.” While this may be true (depending on whose expectations you’re measuring), it’s important that credit unions not miss the forest for the trees.

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