Small, medium and large sized houses Source: Shutterstock

As large institutions work to use their ample resources to become more adaptable to ever-changing economic conditions, smaller start-ups nimbly dart to and from existing market gaps and niche demands left behind in each giant's wake. All the while, unforgiving market dynamics, which have been further amplified by the coronavirus crisis, continue to squeeze the middle-tier from both sides – creating additional pressures in an already volatile environment.

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