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Expert Opinion

Video Banking Provides Safety Today, But Is it the Future for Credit Unions?

The changes CUs make during these times to survive and provide better member service are sure to have a lasting effect on the industry.

By David Tuyo | July 15, 2020 at 09:00 AM
Boomer couple at home on a video call Source: Shutterstock

COVID-19 has had a serious impact on the industry over the past few months. Although credit unions are considered an essential service, and while many branch locations across the country were permitted to stay open, there has still been an immense need to adapt procedures in order to fully provide safety for staff and members.

The challenge for many credit unions is that people often choose to become members because of the personal relationship and cooperative perspective that credit unions provide. Typically, this is represented by face-to-face interactions and tailored support for members, but what happens when “social distancing” takes precedence?

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