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The current global crisis is an unprecedented one for credit unions. Our industry has been forced to pivot and there is an undeniable speed at which financial institutions are adapting. We are looking at a potential new normal concerning how banking is conducted, and with this changing tide, we have also seen a widespread modification in economic, health, financial and lifestyle functions. It seems like no business, industry or sector will remain untouched.

During this time, members need access to information and communication that help them make the right decisions for their specific lifestyle and financial needs. But there is a gap in knowledge for most credit unions as to what their members really want to know right now. The following four themes have surfaced in the kind of information most often searched by members.

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