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The League of Southeastern Credit Unions board of directors said Monday it has agreed to endorse and join CUNA’s Open Your Eyes to a Credit Union campaign.

“The unprecedented events in our nation have underscored and elevated the unique purpose and capabilities of credit unions,” Jared Ross, LSCU’s president, said in a prepared statement. “Now is when consumers need a financial relationship that supports them and their best interests, long term. That’s why we’re excited to support this national campaign aimed at increasing consideration for credit unions and growing the credit union industry market share.”

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