How Royal Credit Union Took Its Annual Charity Race Virtual

Runners and walkers participate in the Rock the Riverfront event in 2019 in Eau Claire, Wis.

Our communities are counting on credit unions, now more than ever, to offer hope and leadership while navigating an uncertain environment. How do we continue to strengthen neighborhoods during a time of a global pandemic and unrest?

Large-scale events are one tool credit unions use to connect with their communities. Is it possible to continue to engage with communities and make a positive impact, while following state and local guidelines? The community engagement team at Royal Credit Union ($2.8 billion in assets) located in Eau Claire, Wis., attempted to answer these questions as we struggled to decide how to proceed with a long-standing event. We are excited to share the lessons we learned and help other credit unions facing similar situations.