Culture Drives Strategic Execution

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In today’s unsettled environment, where the global pandemic is impacting every employee and organization, we are all facing dramatic, unprecedented disruption and change. Credit unions have been on the front lines of change because of technological, societal, economic, regulatory and political factors. This level of change has been disruptive, not only for how business is done in the competitive financial marketplace, but also for the internal workings of organizations. This is why the resiliency and strength of your organizational culture is essential in times of change as profound as now. Successful organizations have robust cultures that are the foundation of what makes them great.

Your strategic planning processes must also be up to the task in times of rapid change. Your mission, vision and values are the North Star to guide strategy, and they also underpin your culture. They give people the context for what they do every day. Your mission has power; it is the reason the organization exists. Mission and vision, which describes what organizational success looks like in several years, define where an organization is going. Strategy provides a roadmap for how to get there, and your values are the guideposts that inform behaviors along the way.