Row of fists in the air Source: Shutterstock

In today’s unsettled environment, where the global pandemic is impacting every employee and organization, we are all facing dramatic, unprecedented disruption and change. Credit unions have been on the front lines of change because of technological, societal, economic, regulatory and political factors. This level of change has been disruptive, not only for how business is done in the competitive financial marketplace, but also for the internal workings of organizations. This is why the resiliency and strength of your organizational culture is essential in times of change as profound as now. Successful organizations have robust cultures that are the foundation of what makes them great.

Your strategic planning processes must also be up to the task in times of rapid change. Your mission, vision and values are the North Star to guide strategy, and they also underpin your culture. They give people the context for what they do every day. Your mission has power; it is the reason the organization exists. Mission and vision, which describes what organizational success looks like in several years, define where an organization is going. Strategy provides a roadmap for how to get there, and your values are the guideposts that inform behaviors along the way.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including and

Already have an account?


© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Dig Deeper


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including and

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.