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Financial disparity Two different men find themselves on two different financial paths. Source: Shutterstock

Every credit union has underserved members, and data can help credit union leaders understand how to service them better. For a moment, let’s depart from the more standard definitions of “underserved” and consider the empathetic side of this group. A member may be underserved for a variety of reasons – it may be economic, education-related or a choice, just to name a few. By understanding these reasons through the lens of data, a leader can gain insight on how to meet the needs of their underserved members. This article outlines some approaches.

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